Top 10 Social-Networking Websites & Forums – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-24-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleJust 2% of Political Ad Budgets to Be Spent Online
This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy...
View ArticleNielsen’s New Mobile @Plan Slices, Dices Third-Screen Audience
Forty-eight million US mobile subscribers access the internet over their phone each month, creating an important critical mass for marketers, according to (pdf) Nielsen, which this week extended its...
View ArticleMarketers to Increase Lead-Gen Budgets in Second Half of ’08
Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead...
View ArticleMobile Advertising Key to Reaching Consumers in Economic Downturn
Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits – so most say it will – and one way for advertisers to grab consumers’ attention...
View ArticleTop 10 Mobile Phone Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShopper-Marketing Success Depends on Manufacturer and Retailer Collaboration
Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center...
View ArticleMost UK Residents Time-Shift TV Content
More than half of UK residents (57%) watch at least one hour of on-demand TV or recorded TV each week, according to a UK nationwide survey measuring the popularity of on-demand TV and internet video....
View ArticleFrustrated Air Travelers Avoid 41 Million Trips – Economy Takes $26.5 Billion...
Deep frustration among air travelers caused them to avoid an estimated 41 million trips over the past 12 months at a cost of more than $26 billion to the US economy, according to a Travel Industry...
View ArticlePC Encroaching on TV’s Dominance in Screen Time among Digital Video Users
While TV remains the preeminent channel for watching video content, the PC is slowly encroaching on TV’s territory by capturing an increasing amount of screen time among those who download or stream...
View ArticleTop 10 Health & Medical Information Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 TV Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleDad’s Day to Take Hit Due to High Gas and Food Prices
Higher prices at the pump and the grocery checkout line might be cutting into Father’s Day budgets, according to the National Retail Federation’s 2008 Father’s Day Consumer Intentions and Actions...
View ArticleUS, Western Europe Adults: Tear Down (at Least Repair) This Healthcare System
Among Western European and US adults, Americans are the unhappiest with their own country’s healthcare system, with one-third (33%) saying it has so much wrong with it that it needs to be completely...
View ArticleTop 10 Politics Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUK Search Market Makes Room for Social-Networking Sites
In April, Google Sites continued to reign among search properties in the UK with 74.2% of all searches, according to comScore’s first report on the UK search market that’s based on its qSearch 2.0...
View ArticleCollege Students Addicted to College Newspapers
Despite declines in mainstream newspaper readership, college newspapers are an integral part of students’ lives, with over three-quarters (76%) of them saying they have read their college newspaper in...
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